Art and design have always been my sanctuary, where imagination meets reality and where I can fully express the depth of my thoughts and emotions. The works of these artists and designers not only ignite my creativity but also serve as a compass, guiding my approach to my craft with purpose and passion.
Their dedication to innovation and their ability to transform abstract ideas into tangible forms inspire me to continuously explore uncharted territories in my own work. I find not just inspiration but also a profound sense of responsibility to contribute to the world of art and design with authenticity and innovation.

Beyoncé isn’t just a performer, she’s an artist who redefines the boundaries of creativity and storytelling. Her iconic visual album Lemonade was more than music, it was a cultural phenomenon that explored themes of identity, resilience, love, and empowerment through a powerful blend of music, fashion, and cinematography. Each visual and lyric in Lemonade felt intentional, weaving together personal and cultural narratives that resonated on a global scale. Beyond her music, Beyoncé’s jaw-dropping stage designs, choreography, and use of bold imagery highlight her ability to create a complete, immersive artistic experience. Her work teaches me the importance of synergy between different art forms, and her relentless commitment to innovation inspires me to think bigger and bolder in my own creative pursuits. Beyoncé is a testament to how art, when done with intention and authenticity, can spark conversations, shift perspectives, and leave a lasting impact.

Image from Beyoncé’s “Lemonade,” featured in the article “Ranking the Hottest Looks from Beyoncé’s ‘Lemonade’,” published by DAMAN on April 28, 2016. Retrieved from https://daman.co.id/ranking-the-hottest-looks-from-beyonces-lemonade

As a designer, Paula Scher’s work inspires me to rethink the boundaries of creativity. Her bold use of typography and the way she evokes powerful emotions through seemingly simple designs demonstrate that minimalism can carry immense impact. Projects like her rebranding of the Public Theater showcase her ability to merge culture, energy, and identity into visually striking pieces. Scher’s philosophy, that design should provoke thought while solving problems, pushes me to create work that not only looks beautiful but also tells a meaningful story. Her career is a testament to how design can be both innovative and transformative.

“Katerra Brand Identity, Digital Design” by Paula Scher, Retrieved from https://www.pentagram.com/work/katerra?rel=sector&rel-id=5